Why Social Media Matters To Your Church
Many churches neglect social media because it doesn’t directly translate into guests, or so they think. There is a lot of time and effort required to get social media going. Another obstacle is that many churches can’t figure out the right strategies to use. While social media can be challenging, there are solid reasons why you should use add it to your online marketing mix. Here are a few reasons that should convince you if you’ve given up on it.
1. You Can Build Your Brand Faster
Social media is one of the best ways to build your brand. In today’s competitive digital era, it’s become important to build a strong brand to stand out amongst other churches and establish a foundation that the church can build on. Creating positive interactions with your audience leads to small ripples that can develop into big waves. That’s because people really respond to positive experiences on social media. When you provide a great experience, users often share news, stories, upcoming events, and content to their network which accelerates your brand’s growth.
2. It Helps You Build Relationships
Social media is all about relationships. It creates a two-way channel that allows you to interact with your followers. This channel can help you interact and communicate with your guests and members on a deeper level than email. As a result, it tends to accelerate relationships at a faster pace and leads to more guests, members, and even volunteers.
But that’s not all. Social media makes it easy for you to interact and reach out to business owners, community leaders, and influencers in your community. Relationships can be built by constantly replying to posts and starting conversations. And if you have trouble getting noticed, you can start posting valuable content on your platforms. It will help you get noticed by your community while building your credibility and authority.
3. Advertising Is Better with Social Media
Even if you struggle with staying active and interacting on your social media platforms, there’s an area of social media that you should still look into – the advertising side. Sites like Facebook, LinkedIn and Twitter have advertising programs that allow you to advertise to their users for affordable rates. The best part of these programs is that you can hyper focus the audience you want to target to get the most value for your investment. Facebook even has a retargeting program that allows you to display ads to people that have been on your site.
4. It Enhances Your Marketing Efforts
It doesn’t matter whether you use SEO, content marketing or email marketing in your online marketing mix. You can maximize the effectiveness of your marketing efforts by integrating social media into your campaign. Social signals have been proven to have an impact on search rankings and can also lead to more links for your site. Posting your content on social media helps proliferate it at a faster rate. Social media can also be a backup announcement channel for your email marketing notices and newsletters. You just have to figure out how to use it to enhance the effectiveness of your existing marketing campaign.
5. You’ll Learn More About Your Audience Than Marketplace Statistics
If you need help learning about your community, then you need to stick with social media. You can use the channel to ask questions, run surveys, see what your audience is saying, and stay on top of marketplace changes. You’ll understand your audience on a deeper level with social media than with any other option. It’ll also help you stay keen on what other churches are doing, adjust to industry changes and react to changing guest behavior.
Social media is so important to help your church grow not only numerically, but with exposure inside of your community. However, we understand how daunting it can be to run a social media campaign as a Pastor. That’s why we’ve created our social media marketing platform.
We would love the opportunity to run social media for your church. To get started click here.